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your ideal customer avatar (ICA)

Before you can sell anything its crucial to know WHO you're selling to. This is where the idea of your Target Audience, or your Ideal Customer Avatar (ICA), comes in. Your ICA is the single most important person in your business, well, besides you! When you start trying to sell anything online, if ... READ the POST

let’s talk marketing

Okay friends, here's the deal. You know how some people are born to play the piano? Like, they find one at four years old and just know they are supposed to play. They dream about the piano, take lessons, study it in college, and somehow end up talking about the piano in every conversation. Well, ... READ the POST

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