Welcome to Coffee @ Tiffani's

your ideal customer avatar (ICA)

Before you can sell anything its crucial to know WHO you're selling to. This is where the idea of your Target Audience, or your Ideal Customer Avatar (ICA), comes in. Your ICA is the single most important person in your business, well, besides you! When you start trying to sell anything online, if ... READ the POST

how to write a good book – first write a bad one

Do you want to know how to write a good book?? First — you have to write a really crappy one. Yep! Write a really really BAD book. Don’t even care how horribly bad this book is. Just write anyway. Don’t even use punctuation! Don’t even use big words! Don’t even care about impressing ... READ the POST

envision your future self – looking ahead at January 2020

How often do you get to a new year and plan out where you want to be by the time the year is over? I can honestly say I've never done that before. Oh sure I'll set a New Year's Resolution like drink water, or get in shape, but those fade away as life takes over and they never actually ... READ the POST