Before you can sell anything its crucial to know WHO you're selling to. This is where the idea of your Target Audience, or your Ideal Customer Avatar (ICA), comes in. Your ICA is the single most important person in your business, well, besides you! When you start trying to sell anything online, if ... READ the POST
on branding
I know branding can be a scary word. You might think branding is only for large companies or people who make a fancy logo. Yes, it's true large companies spend millions on branding, BUT, this word is also for us little guys trying to stand out in the crowd. Branding isn't a scary word, its a very ... READ the POST
know your why
What is WHY? Before we can dive into talking about your WHY, and before I can explain to you what your WHY even is, we need to start at the beginning. Let's rewind all the way back to the day you said YES to yourself, the day you said YES to your dream of more, and the day you said YES to starting ... READ the POST
let’s talk marketing
Okay friends, here's the deal. You know how some people are born to play the piano? Like, they find one at four years old and just know they are supposed to play. They dream about the piano, take lessons, study it in college, and somehow end up talking about the piano in every conversation. Well, ... READ the POST
